RedShift Labs — David Siegel

Signals

It's not about AI.
It's about ROI.

Replace the allure of shiny objects with real-world pilots that perform.

What if your customers are bullshitting you
as much as you're bullshitting your suppliers?

It's okay to admit you don't know where your industry is going. No one else does, either.

You can 2x productivity,
or you can 10x growth.

AI is not a tool. AI is talent, coordination, and intelligent action at scale.

What's the most important question?

How can we use AI to do the routine work and reconfigure to find new challenges and opportunities?

Context

They ask: Which AI tools should we use?

I ask: What will your industry look like in two years?

They ask: How do we set up agents?

I ask: What can you get rid of first?

They ask: How can we cut costs using AI?

I ask: What would you build if you were unconstrained?

They ask: Can you help us set up an AI group?

I ask: You don't have an Internet group. Why do you need an AI group?

Pivots

Allbirds stopped asking how to sell more shoes.

They asked where the demand had no ceiling. They sold the shoe business and invested in data centers. The stock rose almost 6x in one day.

Boom was founded to build a supersonic jet. They now make gas turbines to help power data centers.

They moved from a small market to a capacity-constrained market.

Mercor pays 40,000 professionals to answer questions.

They are encoding their expertise into AI that can do the work of millions for decades.

Shift will clean your apartment for free in exchange for the data they collect.

Robots are coming to all verticals, but they need a lot of training data first.

David Siegel

RedShift Labs is David Siegel.

Thought leader, author, speaker, coach.

I built and sold a company to KPMG.

I've done work for HP, Amazon, Sony, Humana, Lucent, and Office Depot. I've started half a dozen companies and raised over $20 million.

I was a candidate to be the dean of Stanford business school.

My 2010 book, Pull, describes the world we're in right now: data plus intelligence reversing business from push to pull.

I've been paid more than $30,000 a day to advise companies.

Now I'm offering my coaching and consulting to smaller, owner-led companies and agile teams.

I'm also an African safari guide. I took this photo. If you want to take your family, group, or team on the adventure of a lifetime, get in touch.

Work with me

Executive listening.

Understanding where you are in relation to your industry and AI acceleration.

Management consulting.

Portfolio analysis, cultural and structural changes, and priorities for the next six months.

Decision support.

Framing and facilitating decisions to increase chances of success. Willing to challenge the status quo and help make hard choices.

Decisionmaking mastermind.

You may qualify for my executive decisionmaking group.

Tell me your problem

It's not about AI.It's about ROI.

What if your customers are bullshitting youas much as you're bullshitting your suppliers?

You can 2x productivity,or you can 10x growth.